CBIZ was interested in a total re-vamp of its digital marketing program including a new corporate web site, social media marketing, and email marketing. PureMatter embarked on a twelve month project with CBIZ that included building and launching a new online presence.
PureMatter helped guide CBIZ in early stage business planning around the top online initiatives to prioritize. At the heart, was a new CBIZ web site tied to a content marketing strategy. PureMatter also lead the effort to evaluate and select a marketing automation system to help advance the email marketing and nurturing process at CBIZ.
