Social Impressions

Over 86.2M Twitter impressions

Impressions

13X increase in impressions

Users

6X increase in users

By: Bryan Kramer

I believe in the power of sharing! #TEDTalk & Keynote #Speaker, CEO of @PureMatter, #Author of Best-Selling Books: @ShareologyBook & Human to Human #H2H.

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IBM #MWC15 Hashtag Takeover

In 2015 IBM Mobile wanted to make sure it was being heard at one of the noisiest events of the year: Mobile World Congress. Over a three day period PureMatter made sure that the #IBMMobile signal came through loud and clear.

One of the keys to our success was our Tweetchat hosted by PureMatter founder and CEO @BryanKramer. Leveraging the hashtag #IBMMobile, we designed the campaign to maximize messaging, amplification, and engagement via guest and topic selection as well as timing.

ClientIBMServicesSocial Media Marketing