IBM Cloud

PureMatter helped the IBM Cloud Performance Marketing team optimize their Cloud for Marketing and HR Demand Gen campaigns by creating a common theme for both audiences and developing the campaign architecture, lead flow and overall aesthetic for them to execute.

By reskinning existing assets and creating new DG and nurture assets, the groups were delivered a robust, consistent multi-touch campaign.

By: Ashley Faulkes

ClientIBM CloudServicesIntegrated Marketing Campaigns