IBM Generation C

IBM knows that customers have never been smarter. They’re connected 24/7, everywhere – to your brand, to communities – via social, mobile, online and offline. The “Generation C: Connected Customer” global campaign was a complex, multi-touch global lead generation effort that embodied a unique combination of Web 3.0 digital, video, direct response, display and social outreach.

By: Ashley Faulkes

ClientIBMServicesIntegrated Marketing Campaigns