Set a Guinness World Record for longest handshake chain (2,380 participants)
#IBMSCGS organically trended #1 during the conference
Over 70M impressions on Twitter
Increased ad click conversion by 42%
Reduced online display costs by 78%
Increased responses by 83%
IBM knows that customers have never been smarter. They’re connected 24/7, everywhere – to your brand, to communities – via social, mobile, online and offline. The “Generation C: Connected Customer” global campaign was a complex, multi-touch global lead generation effort that embodied a unique combination of Web 3.0 digital, video, direct response, display and social outreach.
ClientIBMServicesIntegrated Marketing Campaigns