Awards

Set a Guinness World Record for longest handshake chain (2,380 participants)

Trending

#IBMSCGS organically trended #1 during the conference

Impressions

Over 70M impressions on Twitter

Increased ad click conversion by 42%

Reduced online display costs by 78%

Increased responses by 83%

By: Bryan Kramer

I believe in the power of sharing! #TEDTalk & Keynote #Speaker, CEO of @PureMatter, #Author of Best-Selling Books: @ShareologyBook & Human to Human #H2H.

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IBM Generation C

IBM knows that customers have never been smarter. They’re connected 24/7, everywhere – to your brand, to communities – via social, mobile, online and offline. The “Generation C: Connected Customer” global campaign was a complex, multi-touch global lead generation effort that embodied a unique combination of Web 3.0 digital, video, direct response, display and social outreach.

ClientIBMServicesIntegrated Marketing Campaigns

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