IBM #NewWayToWork

In late 2014, PureMatter collaborated with IBM to help launch a campaign designed to transform the way businesses operate and collaborate. The campaign represented a suite of IBM products (some newly launched and some legacy).

PureMatter devised a long-term online marketing strategy to propel the rise of #NewWayToWork. We coupled events, influencer marketing, content marketing, demand generation and social media tactics to launch a program that is still in market today, 18 months later, with over 100 engaged Influencers.

ClientIBMServicesInfluencer Marketing