Impressions

Over 3 billion Twitter impressions

Original Content

Over 500 pieces of original content produced

Registrations

Over 500,000 product registrations

Downloads

Over 2500 downloads of inaugural eBook

By: Bryan Kramer

I believe in the power of sharing! #TEDTalk & Keynote #Speaker, CEO of @PureMatter, #Author of Best-Selling Books: @ShareologyBook & Human to Human #H2H.

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IBM #NewWayToWork

In late 2014, PureMatter collaborated with IBM to help launch a campaign designed to transform the way businesses operate and collaborate. The campaign represented a suite of IBM products (some newly launched and some legacy).

PureMatter devised a long-term online marketing strategy to propel the rise of #NewWayToWork. We coupled events, influencer marketing, content marketing, demand generation and social media tactics to launch a program that is still in market today, 18 months later, with over 100 engaged Influencers.

ClientIBMServicesInfluencer Marketing