Doubled the web traffic to the SMB section on plantronics.com
10% lift in product sales over previous quarter
Beat the target cost per MQL
As a well-known leader and pioneer in audio technology, Plantronics chose PureMatter to develop their first ever Small and Medium Business (SMB) targeted marketing campaign.
After extensive research and planning, a marketing strategy and integrated channel and consumer digital campaign was launched to nurture, generate sales, recruit new partners and establish thought leadership for Plantronics in the SMB space.
ClientPlantronicsServicesIntegrated Marketing Campaigns