272 Million Impressions

37% of total global impressions during the
3-day experience

Organic Results

32 unsolicited organic blog posts and podcasts by the Futurists

Rich Content

50 Pieces of rich content that helped fuel the demand gen and nurture engine for IBM’s Verse

By: Ashley Faulkes

Thinkathon

PureMatter was sponsored by IBM to host a “Thinkathon” event to engage 32 of the brightest minds and debate the future of work. The event was the centerpiece of what was initially a 6 month campaign but is still in market due to its continued success.

ClientIBMServicesMarketing Experiences & Events