272 Million Impressions
37% of total global impressions during the
3-day experience
Organic Results
32 unsolicited organic blog posts and podcasts by the Futurists
Rich Content
50 Pieces of rich content that helped fuel the demand gen and nurture engine for IBM’s Verse
Thinkathon
PureMatter was sponsored by IBM to host a “Thinkathon” event to engage 32 of the brightest minds and debate the future of work. The event was the centerpiece of what was initially a 6 month campaign but is still in market due to its continued success.
By: Ashley Faulkes
ClientIBMServicesMarketing Experiences & Events